Knowing few things for the shipper before making a face to face contact will give him an opportunity to prepare for the meeting and propose customized services to that potential client that will be impossible to be rejected.
Of course before letting him propose a transportation solution to some potential client you could sit with him/her and make a detail analysis on the things that he can offer to them that will lead to improved performance and efficiency of that shipper.
Source: www.yesforeurope.eu
A person that have good analyzing skills and knows how to present the company services will be a great addition to your team. Sales reps have great negotiation skills which will help them to turn the meetings into new customers.
We live in an era where modern technology is replacing the traditional sales service but when it comes to business we always practice scheduling a meeting with the sales rep before we decide to go further with the decision.
There are still traces of the old school system when companies were getting information in a meeting with the sales rep. With the technology and the new innovations we got an impression that the sales reps are just history but we were wrong.