Face to face conversations are still powerful because when we have a chance to put a human face on the company logo everything becomes friendlier.
9. Hire Sales Rep That Used To Work For Brokers
I pointed the importance of the sales reps for your dry van business but having a sales rep that used to work for freight brokers is even better. Having a previous experience from a broker point of view is like you mastered the trucking business.
Source: Linkedin
Like I said before freight brokers have a lot of contacts in the shipping department and having a person that used to work for freight brokers is like winning a lottery. A sales rep that used to work for freight brokers already has a list of shippers that might be interested in your trucking service.
Hiring a sales rep that has experience in the trucking business is half job done. He has contacts with a lot of shippers so… automatically hiring a sales rep that worked for freight brokers and knows a lot of shippers mean higher chances of getting new customers.
