Hiring sales rep that used to work for freight brokers is a great idea. He is already connected with a lot of leads in the trucking business and getting loads is much easier when the shippers trust the sales rep.
The sales rep already has some authority in the trucking business and he/she can use that influence to get you new customers that will make your business more successful.
10. Create Really Good Sales Materials, Company Presentation and Website
Trucking companies do not understand the power of marketing. But marketing is everything for a company that wants to become one of the best in the United States. The most successful companies still make a good presentation material every year.
Source: www.icvega.com
The most recognizable brands in the world don’t have to spend a lot of money on marketing and commercials but still they are leaders in finding a new ways of being marketing exposed. Every holiday the best brands are coming up with new ideas how to make interesting commercials that will attract viewers and consumers.
