This statement is significantly true.
Being involved in the transportation industry is not easy. You have to deal with freight, logistics, shipments and shippers and customers.
Training your employees to act with empathy is the best service you could give to your customers. Furthermore, transportation is unpredictable, anything could happen on the highways and to the freight.
Empathy means being able to stay calm and not blaming others for a particular situation or problem but look for the most calming and reasonable solutions instead.
Conclusion
If you have a vision of becoming listed among the best trucking companies, you need to create a strategy, same as every other company owner does.
I know that at the beginning would be hard but determination and the right team always leads a company to success.