8. When Buying A Trucking Company, Check The Trucking Company’s Reputation With Brokers…
When you consider buying a trucking company, reputation is the key! This is so true regardless what industry you are in. But when you are dealing with merchandise, valued at much more than the average American’s yearly salary (or more), people need to trust it will arrive safely and in good condition. This is the key to the failure or success of the trucking business.
Customers are not the only ones who rely heavily on reputation. Freight brokers live and breathe reputation! So when buying a trucking company you must consider every aspect. Remember, it isn’t only the reputation of your new business that is on the line. It is also the reputation of the broker who is working with you. Their customers must trust he/she will find them the best deal and a reputable carrier that will get their goods from point A to point B on schedule and in proper condition.
Source: : : www.alternativefundingpartners.com
A company’s name is one of the important factors when determining their reputation. If the company has a good name the goal is to keep it that way. But if it doesn’t, then you have the hard (sometimes impossible) task of fixing it. You’ll need to ensure the brokers that you will do everything in your power to improve the reputation. Don’t forget, a broker works with trucking companies from all over, so they don’t want to waste time with a bad reputation company; they will choose the easiest path and go with the best trucking companies out there!
Ways to fix a tarnished reputation is to make sure everyone knows you are the new owner. Improve the safety rating and quality standards of the operation. Check your OTR drivers; check their safety ratings, and their overall ability to meet deadlines. Just as a broker’s reputation is often based on the trucking companies they use, yours is based on the quality of your drivers and how good of drivers you have in your company.
Source: www.hurttrucker.com
