How To Set Up Freight Finder Procedures
So what’s next? You need to set up your freight finder procedure’s process to make it happen. But how can you do this? What about the competition? How can you possibly find enough clients to keep all your trucks loaded whenever they are on the road?
Well first off, relax. Remember technology is your friend and this is the age of everything right at your fingertips. You have several options readily available to better assist you with setting up your freight finder procedures. The best part about this industry is as your business grows so will your customer base, eventually they will come looking for you, but until then hands on lab and work your way!
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So remember, your reputation is the key. Just like you need to have your drivers on time and to be professional, so should your office staff. Actually your sales team and dispatcher must be ten times more so. Because they are not only a reflection of the company they are the first contact most new and existing customers will have with your organization. (Make sure you stress this in your company’s freight finder procedures manual).
Your staff need to be very knowledgeable about every aspect of the company; available drivers, trailers, endorsements, everything. They need to have instant access to the location of every truck in the fleet. So, when they speak with a customer nothing is left to chance.
Source: www.freightpros.com
One good trick that has been done for years are prewritten scripts. Just like in a movie, they help the actor stay on point, so do sales call scripts. Some are written out verbatim while others are keynotes and talking points. One of the main issues to remember is that they should never be read while on the phone. The staff member needs to sound as natural and normal as possible, while at the same time keeping on topic.
Another great tool, actually the best one there is going online and researching the numerous freight locator sites and online load boards that are available out there. These have already pulled together the companies in need of a transportation company services, and are in constant update throughout the day. Some are pay for service, while others charge the client.
Another great option are the brokers. They make the connection between trucking companies and those in need of their services. They charge a fee depending on many factors; the load, the distance/destination, and even the overall value of the freight. The good thing about them, it’s their responsibility to find you a clients.
Source: www.freightbrokertrainer.com
