Make Personal Connections with Brokers
Brokers can be both your business’ best friend or a headache that just never goes away. They are our necessary evil. A hungry broker will hound you with leads; where as one who is mediocre will do the bare minimum. But this is true for anyone.
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Also, if you have a good broker, you’re not their only client and will send potential jobs to whoever is available first. If you aren’t trustworthy or easy to work with they won’t take your calls and they will avoid you.
Though brokers do build good relationships with both carriers and potential customers, they are in business as well. Reputations are very important, especially in competitive industries. If you have great reputation they will be more eager to work with you. But, if you don’t or you don’t stand out they will work with whoever is the easiest.
A way around this is to maintain a more personalized relationship with your favorite brokers. That doesn’t mean to constantly wine and dine them, nor does it mean you must call them personally every time you’re making arrangements. But what it does mean is try to be as social as is both realistically and professionally possible.
Source: www.overdriveonline.com
