Self driving trucks are technology that could be the answer, but that’s still pretty uncertain foundation, and it won’t happened that soon.
So how can companies deal with this issue?
Under the circumstances more and more companies including Werner, Swift Transportation, Covenant Transportation and Schneider, are finding the solution in hiring rapidly growing number of female truck drivers.
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Attracting female drivers
Hiring female truck drivers can be a hard process, for the stereotypes must be broken first.
“There have been a lot of stereotypes over the years about the independent, male truck driver in a macho industry, a macho career. That doesn’t work in favor of attracting women to the industry. … It’s just the simple idea of us making it very, very clear that we want them”
Derek Leathers, president and chief operating officer of Werner
There are number of things that can attract female drivers such as company owned truck stop networks with showers.
Also, modified trucks that are more suitable for women bodies could be helpful. Ryder System designed a female-friendly vehicle package.
