The creation of a solid business plan and a sound marketing strategy is where your research skills pay off. You can hire firms that will do all this for you if you don’t have the means or time to spend getting it all together.
5. Find carriers and shippers that will need the services you’ll be contracting for
Ok, this goes without saying. A freight brokerage company and freight brokers are only as good as the clients they can get. It won’t matter how good your business plan and marketing strategy is, if you have no wanting your services.
Not having clients is like an airplane without wings. It might be nice and shiny with all the best accommodations but it ain’t going to get off the ground. And neither will your business, without customers to send emails and call your phone!
Sometimes shipper and carriers can be a fickle lot. They like to stick with what they know and trust.
If you’re new to the industry it might be a struggle to break through that barrier. But don’t give up, they will use you and when they do, show them why they should use you again and again!
Of course you might be wondering how you get them to call you the first time?! Well you can call around; you can join the networking site, order directories, and get your name out there for them to see.
