In other words, if you decide to pay for ads, it will cost money because the competition won’t get any easier. But, comparing to traditional marketing it’s still a bargain.
At this point, it would be best to hire a company specialized for Google advertising.
One of that companies is Hiring Driver Now. They cover major search engines: Google, Yahoo and Bing. It may look like an expensive one, but they will the job more efficiently then you can do on your own.
Their offer includes various of services:
If you calculate the time, effort and eventually the money you would use for your campaign, you will come to conclusion that hiring an internet job posting specialist is truly a smarter choice.
Organic Search Rankings
Another way to reach the truck drivers (or the way for the truck drivers to reach you) through search engine is to reach high organic rankings. It’s a process that requires time and skills.
Firstly ,you need to have an optimized website with quality content, that creates good user experience.This way you will build your domain and pages authorities, over the time. More on this at Moz.com.