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Achieving and retaining good rankings is a never-ending process. Still, it really should be a big part of your long term strategy. Website with good rankings will bring the benefits in different aspects of your trucking business.
Again, the best thing would be to find SEO experts for this job, or at least to encourage your team to develop into this direction.
An Interview with the Truck Drivers
Once you have collected the job applications, next step is organizing the interview.
Start with setting the criteria you want your drivers to meet, including skills, personality, and professional experience.
You may need to change the standards during the process depending on applicants. Be flexible but don’t lower your scale too much. Wrong choice could cost you much more than organizing one more round the interview.
After filtering candidates with a reviews of their applications, it’s time to make a good old phone call.
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While discussing their applications, and explaining them your expectations you should get a feel of candidates attitude and manners. Based on that, call them (or not) for a personal interview. Remember, they are your future representatives.