For starting trucking business from home, choose limited liability company to avoid all the formalities. We are suggesting these 10 Steps to Starting a Business that will help you to prepare and manage your business.
When finding first clients, new trucking companies are often using free load boards. Don’t forget that this can be only short-time solution. You’ll have to bid very low prices, with mostly one-off loads.
To track down your customers, use digital marketing strategies:
Send e-mails. Find a mailing list of companies from your niche. This is a constantly growing process. Bigger mailing list means better chances to get customer. Keep sending them creative offers including discounts and other benefits but be careful to stay out of spam.
Create social media campaigns. Twitter, Facebook, LinkedIn etc. are all powerful marketing tools. For low costs, you can track influencers, business owners and generally all people relevant to your business.
Make online ads. Paid online advertising allows you to show your offers exactly to potential customers. It’s happening when they are looking for services using search engines like Google’s.
You can do all mentioned marketing activities by yourself. Still, you will save time and energy, but above all, you’ll get much more conversions if you hire someone specialized for online marketing.
