For example, you can start by offering them services for some of the following:
- Organized private sector or Corporate organizations
- Land Owners
- Businessmen
- University Campuses
- Foreign investors interested in owning properties in the USA
- The government contracts of the USA
- The governments of other world nations
Competition and Buying Patterns
Another thing to do is to check the competitors. For instance, each of the companies targets the same clients as your company. Consequently, each has a fine reputation for the customer satisfaction.
However, the market in the US is growing at a rapid pace that the demand is currently even greater than the supply.
This is in fact, an excellent opportunity to gain market share as a goal, and more importantly, gain a defensible position in the industry.
One of the factors that are limiting the industry is the seasonality. During winter, the contracts drop off drastically and they are increasing the risk of cash flow.
Competitive Edge
In the industry of construction, there are primary ways to beat the competitors through a low cost.