Growth is planned based on historical data and future projections. Growth requires the careful use of company resources such as finances and personnel.
If you own a logistics company in one area/ town only, your goal might be to open two more locations within a few years period. If that case, your objectives could include scouting a new city once each quarter.
Efficiency
Efficiency in your logistics company is a key point that will lead you to your success. Greater efficiency in a logistics company results in reliable service and increased customer satisfaction.
For that reason one of your goals should be to become more efficient in your business operations as a way to increase productivity.
In effort to improve efficiency, you can set a goal of increasing shipping times from four days into three days needed. In order to meet this goal you can try to find a new shipper or have units ready to ship before 10 a.m.