If you are preparing your logistics company for growth and you want to create processes that will effectively deal with the developing marketplace, than you definitely need to go through the process of change management.
And, the objective of change management is to get you where you need to be. With other words, you will have to create a dynamic organization that is prepared to meet the challenges and overcome the obstacles that the industry has to offer, so change of management is a MUST!
Marketing and Competitive Analysis
Please notice that there is a lot more involved in marketing than just getting customer input on product changes and creating advertising.
The marketing will help you anticipate product distribution needs, understand consumer buying trends and develop business partnerships that will help your logistics company to improve market share.
