Well, although it should not be a long-term strategy, load boards seem to give a boost to new trucking companies these days.
Every now and then, load boards can become extremely competitive. Yet, in order to achieve to get the best customers from load boards, you will have to bid rock bottom prices.
On the other hand, what makes load boards be a short-term strategy is the fact that they provide one-off loads.
So, as you can see, a new trucking company can use load boards only to get started.
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Moreover, just incorporated trucking companies can as well try to build their own customer list by making sales calls- that is to say by making their small call center that will generate leads with the best customers.
Nevertheless, if a trucking company is continuously showing dedicated work and on-time/safe transportation, then it will for sure build a list of shippers that will become their loyal ones.
