You must think of a strategy that will work in yours as well as your clients’ benefits. Define what makes you a better logistics business choice for your target market.
Perhaps you offer lower prices, newer paper trucks or flatbed trucks used for the logistics, high technology tracking devices and best tools, or better service in any point of view.
More than clear is the fact that in order to run a successively logistic business you need to build a satisfactory clients database. You will need to not only win customers, but also to ensure that you retain them and make them lifetime loyal customers.
So, work on improving your customer experience and creating a good impression in order to generate repeated businesses from them.
Furthermore you should:
- Leverage on price to win over customers (your prices should be affordable and negotiable);
- Give out discounts to customers from time to time;
- Offer flexible payment options;
- Use effective customer relationship management (CRM) software to effectively manage your clientele base;
- When making decisions that directly affect your clients, ensure that you carry your clients along and they are on the same page;
- Offer incentives (bonus, rebates, discounts, etc.) to your customers;
- Organize promos at regular interval with various prizes to attract new customers and also to gain the loyalty of old customers.
- Try to give out gifts and souvenirs to clients during special celebrations through the year (such as Christmas, New Year, Independent and Thanksgiving celebration etc.)
- Make sure that your employees will be well taken care of (their welfare package to be among the best in the industry). With this you will achieve their loyalty and they will be more than willing to build the business with you and help you deliver your set goals and achieve all your objectives.
