Your logistic business is in business to move stuff and anyone who has stuff to move (organizations and individual) should be in your plan for doing business.
So, a logistics business should reach those in the industries of:
- Manufacturing;
- Supply Chain;
- Logistics;
- Transportation;
- Distribution;
- Freight;
- Merchants (importers, exporters, suppliers, wholesalers, traders, and dealers);
- Corporate organizations;
- Construction companies;
- The timber industry;
- Household;
- Small business owners.
So with other words, merchants, industrialist, farmers, contractors and a host of other people who have need to move goods and services from one location to another location are considered to fall within your target area.
Furthermore when considering whom you are trying to reach at a potential prospects’ company, typically, your target audience falls into two categories:
- Primary – the decision makers; and
- Secondary – the influence’s of the decision maker.
4. Identify The Competition Of Your Logistic Business
Identifying your competition is step one in this phrase. Once you know your competition you can develop tactics, which will position your company to compete with them.
