By providing them with additional training and development of their skills, you show the local truck drivers that you are a reliable company.
More importantly, you are showing them that you are willing to invest in them and their professional future.
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To continue with, there are the parts of equipment. With regards to this, you need to make sure that you provide them with the latest technology and equipment.
For example, you need to make sure you invest in the following:
I assume you are familiar with the fact that local truck drivers will not accept to become part of your team if you have old trucks and equipment.
Even though they complete smaller routes than the OTR truck drivers, they want to have quality equipment and parts.
Furthermore, I am certain that you are familiar with the existence of female truck drivers and their interest in the trucking industry.