The answer is very simple!
A freight broker is a person that works as a mediator between the shipper and the carrier. Although rumors have it that brokers are evil, that is not the case at all.
So, whenever a shipper needs particular goods to be moved from one location to another, they call a freight broker. The freight broker contacts the transportation company or the carrier and makes a deal regarding the freight.
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Additionally, the Michigan freight brokers, as well as any other brokers, have the full responsibility for matching the transportation carriers with the shippers.
Furthermore, they need to coordinate all the shipping needs of several companies. Therefore, they are very careful when choosing a transportation company. Especially they pay attention to their timely shipment, which would show that the company is indeed reliable.
Importance of Freight Brokerage
You probably wonder, why the shippers do not simply contact the transportation companies instead?